Ulusu lufana nomnwe.Iingxaki zolusu ezahlukeneyo zifuna iimveliso ezahlukeneyo zokhathalelo lwesikhumba.Njengoko iimfuno zabantu zokhathalelo lolusu ziya zisiba phezulu, iimveliso zolusu zesintu azikwazi ukwanelisa ngokupheleleyo iintlobo zolusu ezingafaniyo kumntu nomntu.Okwangoku, iimveliso zokhathalelo lwesikhumba kwimarike ngokusisiseko ziveliswa ngobuninzi, ngoko ke kwi-R&D kunye neebrendi, ukhathalelo lwesikhumba lomntu siqu lunokonyusa izibonelelo zabo.
Ngokwengxelo yeMintel's 2018 World Industry Trends, ishishini lobuhle kuya kufuneka lijongane neemfuno zabathengi kwixesha elizayo.Ke ngoko, ukhathalelo lwesikhumba olulolwakho kunye nolwenzelwe wena lukwayimfuno yokwenyani kwaye engqongqo.Ukujonga kwingxelo yentengiso kunye nemfuno, ukwenza ulusu lube ngokwezifiso ngokweengxaki zolusu lomntu kunokuba yinto entsha.Kwixesha elizayo, imakethi yokwenziwa ngokwezifiso yabucala yeemveliso zokhathalelo lwesikhumba inokuba yindawo yokulwa elandelayo yeshishini lokukhathalela ulusu ukubamba intengiso.
Isigebenga sempahla yabathengi yaseYurophu i-Unilever (Unilever) yenze uvavanyo lobuchule bobuhle bayo kunye neempawu zokhathalelo lomntu, kwaye ikholelwa ukuba ukuqonda kweshishini lokhathalelo lwesikhumba kuncinci kakhulu, ukungahoywa kobudlelwane phakathi kolusu kunye nempilo, indlela yokuphila kunye nokusingqongileyo, ngoko yasungula. I-Skinsei, i-brand-to-consumer, eyenzelwe wena, i-skincare brand ephefumlelweyo yempilo.Ngokuzalisa i-questionnaire kwiwebhusayithi esemthethweni, umxholo we-questionnaire uquka ikakhulu imikhwa yokuphila.Ngale mibuzo, unokufumana umbono jikelele wemeko yolusu lwakho.Emva kokuzalisa, iwebhusayithi iya kwenza ngokwezifiso isisombululo sokhathalelo lwesikhumba somntu kumthengi ngokusekelwe kwimpendulo.Kwiphepha lasekhaya lewebhusayithi esemthethweni, i-Skinsei inokubona ukuba uphawu lugxininisa ukuhlangabezana neemfuno zomntu ngamnye.
U-Kao uqalise iimveliso zokunakekelwa kwesikhumba ngokwezifiso ezisekelwe kulwazi lwezofuzo kwi-2019. Ngokusebenzisa ulwazi lwezofuzo kwi-RNA, inokubona iimeko zokuguga ezifana nemibimbi yabathengi, kwaye inokuqikelela umngcipheko wezifo zesikhumba.Iimveliso zolusu olusempilweni.Abaninzi abathanda ukunyamekelwa kwesikhumba abaye bafumana amava adumileyo baye bafezekisa injongo yokunyamekela kwesikhumba ngokunakekelwa kwesikhumba "iteknoloji emnyama".Kuxelwe ukuba le teknoloji iya kukhuthazwa ngokubanzi kwimarike kulo nyaka.Njengoko sibona, umkhwa wokwenza ngokwezifiso zabucala ngokuthe ngcembe uvela kwiimveliso zokhathalelo lwesikhumba.Akunjalo kuphela ukhuphiswano phakathi kweempawu ezinkulu, kodwa kunye nenani elikhulu leemveliso ezinqamlekileyo ziya kuthatha inxaxheba kwixesha elizayo.Isilogeni esilungiselelwe wena.Ukujonga indawo ekhuphisanayo yeemveliso zokhathalelo lwehlabathi, imodeli yokhathalelo lwesikhumba oluchanekileyo "lokhathalelo lwesikhumba olulungelelanisiweyo" lubonelela nje iimfuno zokuphuculwa kokusetyenziswa kolusu lwabasetyhini, kwaye ngokungathandabuzekiyo iya kuba yimfuno enkulu kwimarike yobuhle bexesha elizayo.Ithemba lokhathalelo lwesikhumba oluzimeleyo lucacile kubo bonke, kodwa ayisiyonto ilula.E-China, imarike yokwenziwa ngokwezifiso kweemveliso zokhathalelo lwesikhumba ayivuthwanga kakhulu.Kubonakala ngathi iinkampani ezininzi ziyayenza, kwaye iimveliso ezininzi ziye zavela, kodwa eneneni ezilungileyo nezimbi zixutywe.Ekuhambeni kwexesha, ukongeza kumava, iimpawu zokhathalelo lwesikhumba zabucala kufuneka zibe nezixhobo ze-ace ezifana nemveliso kunye nenkonzo esebenzayo, ukhuphiswano lwamaxabiso, kunye nokhuseleko, ukuze uvule ngokwenene imarike yobuhle.
Ixesha lokuposa: Jan-11-2023